Inter CHARM is organized by the world's leading exhibition group Reed Exhibitions. In Russia, there are spring and autumn seasons in a year. In October, Inter Charm Moscow was set as a general beauty salon product provider, and it has become a local area in Russia and Central and Eastern Europe. The largest exhibition.

The exhibition enables visitors to understand the latest achievements and theoretical foundations and practical experience in the field, and apply them to aesthetics, beauty, nail service and beauty salon management. The professional training program provided by the exhibition event has become an important business activity.

Since 1994, Inter CHARM Moscow has begun to provide a platform for small and medium-sized enterprises and innovative products to display. In recent years, Inter CHARM Moscow has gradually transformed into the best in Eastern Europe. An influential beauty exhibition, and attracts many companies interested in the Russian and Central and Eastern European markets to gather here every year.